Rob Hook - Principal Business CoPilot

Following an energetic and challenging career as an officer in the British Army, he worked at Board level in various service and manufacturing companies, including Gillette.

Experience is one thing, having the knowledge to support it is sometimes quite a different thing. He gained additional qualifications by earning an MBA from the University of Bath, a Diploma in Marketing and is a full member of the Marketing Society.

He now helps clients to win and then maximise long term profitable income streams by developing strategic and tactical marketing initiatives.

Summary of Experience

• Led a pan European cultural change programme following an acquisition

• Designed and implemented a corporate rebranding programme internationally

• Designing leadership development programmes based around the development of the vision statement

• Designing and delivering management and leadership development programmes

• Appraising and mentoring senior executives in their leadership and management roles.

• Conducting company wide reviews to assess the senior managements fitness for role and their competency to grow the company

Finally, he channels some of his excess energy into running half marathons and raising money for worthy causes.

He is also the Business CoPilot! It is a bit of fun that describes how he works. Go here to see his profile www.thebusinesscopilot.com

Associates

We work with a range of industry experts to help ensure we can deliver the best service possible.

• Branding and design - We use Designation. Their strap line is "Brand & Deliver" which is what they do in spades. Go to their website www.designation.com
  

• Internet Marketing - We use Barnes Graham for all our internet marketing requirements. Nice bunch of very savvy guys that will ensure your website delivers real value. Go to their website www.barnesgraham.com
  

• Communications strategy - a good friend of ours is Peter Brill. Net.Mentor has a unique combination of skills to make sure that you and your organisation make the most of your communication. Go to their website www.net-mentor.com
  

• New Business - finding new business that is profitable and worthwhile is difficult. Peter Hawtin from Brand New Way has a process that simplifies it and generates real value from the marketing spend. Brand New Way can help you attract new and valuable customers and transform your marketing results. Go to their website www.brandnewway.com

  The Business CoPilot has a policy in place to ensure it does not directly or indirectly discriminate on the grounds of race, religion or belief, gender (including transgender), caring responsibilities, sexual orientation, age and disability:

  a. In relation to employment practice

  b. Which addresses victimisation, discrimination and harassment, making it clear that these are disciplinary offences.

  c. In delivering services.

  d. In remuneration of staff.